A visioning letter from current Front desk CEO John Boyle, to which I contributed strategic editing alongside the Senior Product Marketing Manager
Problem: distill a complex, evolving company message into a email letter instilling continued brand trust in a client base of over 2500.
Result:
Email open rate increased from 25% to 60%
CTR increased from 18% to 25%.
BLog Article Remembering the former Front Desk CEO, Jon Zimmerman. Contributions: style-based edits and syntax restructuring, leading to a widely-distributed memorial piece that honored a great man.
Result: highest click rate of any blog article to date, with single-day traffic of over 1,000.
